2015 Sigi Award entry
As the lead Designer, I was briefed to drive preference to replace college students’ PCs with 2-in-1 laptops. This campaign was MDF sponsored content, which was a challenge as there were restrictions. Nonetheless, we felt it needed to be natural so it would be appreciated by the savviest Pinner, the college student.
Our idea was to communicate the flexibility of 2-in-1 laptops through personas. I was responsible for designing and laying them out in a sense of correlation. Posts were in the quadrupal digit range. That meant 300 times the engagement over their standard pin content and a very happy client.
ACD: Dan Bensman
Art Director: Laura Potter
Copywriter: Dan Bensman + Andrew Bowsher