Emily Thamavong | Goodwill
16124
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Goodwill

About This Project

To extend Goodwill’s latest branding effort centered on freshening the retailer’s image, the ask was to create a revamped in-store experience. The point-of-sale system includes entrance/exit and donation signs, exterior window clings, shopping carts, fitting room signage and a range of posters. Using a vibrant and energetic lifestyle approach consistent with the existing campaign, core materials communicate Goodwill’s noble mission of helping create jobs for people in need.