Emily Thamavong | Goodwill
portfolio_page-template-default,single,single-portfolio_page,postid-16124,ajax_updown,page_not_loaded,,vertical_menu_enabled,side_area_uncovered_from_content,qode-theme-ver-7.6.2,wpb-js-composer js-comp-ver-5.0.1,vc_responsive


About This Project

To extend Goodwill’s latest branding effort centered on freshening the retailer’s image, the ask was to create a revamped in-store experience. The point-of-sale system includes entrance/exit and donation signs, exterior window clings, shopping carts, fitting room signage and a range of posters. Using a vibrant and energetic lifestyle approach consistent with the existing campaign, core materials communicate Goodwill’s noble mission of helping create jobs for people in need.