Emily Thamavong | Midol Concept
15948
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Midol Concept

About This Project

ART DIRECTOR & DESIGNER


The big idea for this Midol campaign is the human truth of what married couples go through monthly. While it might seem like the real victims, women on their menstrual cycles who have cramps and discomfort, turn to banshees, rest assured that it’s no picnic for those who are in their presence either. Fortunately, Midol could save everyone.