Zoetis is the leading producer of medicine and vaccinations for animals. I was asked to develop a new identity for the masterbrand as well as its pet and livestock division. My role was to apply the new look and feel to digital and print vehicles, including website design concept, emails, internal print materials, and the web interface of the Zoetis Petcare Rewards program. Overall, the visuals highlight relationships between humans and animals– to convey a sense of mutual respect and a true devotion to the well-being and happiness of both parties.
Copywriter: Jose Miguel Ripol
Creative Director- Copy: Zac Sax